War, rising prices, inflation, climate change, ended a year marked by a cataclysm to come. So, between landing, or not, the end of the world, let's put optimism to work. Let's fix our gaze on the trends that will mark communication in 2023, those that are already here, and even...
Today it is elementary to be sustainable. More and more companies announce their commitment to equality, justice and the environment. But only those who are capable of proving and showing the world what makes them sustainable will truly be awarded that badge. Sustainability communication has gone from level to level. A...
The power of the like / like is in question. His influence to set trends wanes and he remembers that, in communication, quantity is not as important as quality. The ephemeral message with a fleeting response deflates and loses credibility within digital communication. Beyond getting that impulsive click, our strategy...
We start the year, we start new adventures. We do it by collecting the seven trends that will stand out in communication in the coming months. Storytelling will give way to storydoing, with a more personalized message, hybrid events, moving between the real and the virtual world, developing new forms...
